Veganuary (The name “Veganuary” is a portmanteau of “vegan” + “January”) is an annual challenge run by a UK nonprofit organisation that promotes and educates about veganism by encouraging people to follow a vegan lifestyle for the month of January.

Since the event began in 2014, participation has more than doubled each year. Veganuary can also refer to the event itself. Veganuary is a crowdfunded campaign to issue a challenge each January promoting eating vegan for the month. Participants sign up online and receive a downloadable “starter kit” and daily support emails. They’re offered an online “vegan starter kit” with restaurant guides, product directories, and a recipe database. Participants are encouraged to share images and recipes to social media, which according to academic Alexa Weik von Mossner creates a sense of community and communicates the message that veganism is easy and fun.

Links:
Veganuary challenge