How social media platforms and content producers profit by spreading new forms of climate denial.

2023 was the hottest year on record, ever. Billions of people across the world experienced extreme heat, droughts, wildfires and major floods. Climate deniers can no longer pretend climate change isn’t happening – so they’ve changed their strategy. CCDH’s groundbreaking AI-powered research shows that New Climate Denial narratives that aim to undermine the climate movement, science and solutions, now constitute 70% of climate denial content on YouTube in 2023.

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New Climate Denial