What if the prices you pay increased based on where you live, what computer you use, or how your mouse moves across the page?

Companies increasingly use personal data to set individualized prices, a practice critics call “surveillance pricing.” Researchers have found examples ranging from higher hotel rates for Mac users to steeper ride-share fares for trips ending in non-white neighborhoods. Is this smart business, or a new way of making us pay for our privacy? We’ll break down how it works, why privacy advocates like EFF say it harms privacy, equity, and competition, and what we can do to ban it. Join the livestream online followed by live Q&A.

Links:
EFFecting Change: Same Product, Different Price